Privacy Notice

Your privacy is very important to Kershens Limited (‘Us’). We understand you want to remain in control of your personal information and we take our responsibilities seriously and comply with all the Data Protection Regulations for England and Wales (including the new regulations known as GDPR). We can assure you that we only request and retain information that we need to make your buying experience seamless and to get your purchases to you swiftly. We keep your information confidential and do not sell or rent our customers’ personal information to third parties. and are the trading names and websites owned and operated by Kershens Limited.

We supply products related to pregnancy, birth and postnatal days.  Our customers include expectant women themselves and their friends, relatives and colleagues buying as a gift.

This notice is designed to give you clear information about what Personal Data we collect and how we use it. This Privacy Notice applies to the use of Personal Data processed by us and covers the steps we take, when you contact us using the website.



To help make this Privacy Notice a little easier to read, we have defined certain words and phrases. Those definitions are as follows:

Claim                                     the claim you are asking us to help you bring.

GDPR                                    the General Data Protection Regulation EU 2016/679.

Personal Data                    the data/information we hold about any data subject – as defined further by GDPR.

Privacy Notice                   the provisions contained in this document.



Who we are?

We are Kershens Limited, Company Number 09635026 whose registered office is at 101 Meadowview Road, Epsom, KT19 9TT and we trade as myBirthBox.

 We are the Data Controller for Personal Data which we use to provide the services which we describe on the Site and for marketing purposes.

We can be contacted at


How do we collect and use Personal Data and what types of Personal Data do we collect?

When you visit the Site and/or when you buy products from us, we store Personal Data about your visit using Cookies.

Cookies are text files placed on your computer to collect standard internet log information and visitor behaviour information. This information is used to track visitor use of the website and to compile statistical reports on website activity.

For further information about cookies visit:

and / or

Through the use of Cookies, we collect certain Personal Data, including: IP address, identification number, online identifier, browser information, location data and other similar identifying information required for your devices to communicate with websites and applications on the internet.

You can set your browser not to accept cookies and the above websites tell you how to remove cookies from your browser. However, in a few cases some of our website features may not function as a result.


Completing a form via one of our website pages or buying from us in other ways.

If you order from us via one of our Site pages, or otherwise, you will be asked to submit information about yourself and the products you wish to buy.  We process this data in order to supply the product.

The Personal Data we hold for you will be held for no longer than we need it. If we cannot help you, then we will remove your Personal Data as soon as we are able but, in any event, within 3 months of our advising you that we cannot help. If we can help, then we will retain your Personal Data as long as we need it to provide our services and we may retain that Personal Data for as long as 5 years, so that we can send you relevant marketing information and if we need to contact you for other reasons. We may keep some Personal Data for longer if there is a legal or tax reason for us doing so.


Sharing Data

The Personal Data you submit to us may be passed to the third party service providers, we use to provide legal services and/or for providing funding for your Claim

We may transfer your Personal Data to data processors within and outside the European Economic Area. If we do so, we will apply appropriate measures and controls to protect your Personal Data in accordance with applicable data protection laws, regulations and regulatory guidance. In all instances, we will take into account the nature of the Personal Data we are transferring, and the level of protection provided by those processors.


Rights that you have

As your Personal Data is held by us you have rights under GDPR that we will always respect. Your rights are:

  • The right to request a copy of the Personal Data which we hold about you without charge;
  • The right to request that we correct any incorrect or out of date Personal Data we hold;
  • The right to ask us to erase Personal Data when it is no longer necessary for us to keep it;
  • The right to withdraw any consent you have given to the processing of your data, at any time;
  • The right to request that we provide you with details of the Personal Data we hold about you;
  • The right, to send your Personal Data directly to another data controller, so that they can perform a contract with you;
  • The right, if you think the Personal Data we hold is wrong, to stop us processing that Personal Data until the issue is resolved;
  • The right to object to the processing of Personal Data, including for marketing purposes
  • The right to lodge a complaint with the Information Commissioners Office (the ICO).


New Purpose

If we wish to use your Personal Data for a new purpose, not covered by this Privacy Notice, then we will provide you with a new notice explaining what we are proposing. We will tell you what we propose and point out new uses or conditions that we wish to apply. We will not process any Personal Data without your consent.


Other websites

The Site may contain links to other websites. This Privacy Notice only applies to our Site so, when you link to other websites, you should read and understand their Privacy Notice.


Contacting us and updating your Data

If you wish to update, correct or change your Personal Data, how we use it or to make a complaint about what we are doing, you can do so by emailing us at

If you make a complaint about how we use your Personal Data and we don’t resolve it your satisfaction, you can contact the Information Commissioner’s Office via their website (

We will occasionally update this Privacy Notice.  We encourage you to review this Privacy Notice, from time to time, so that you can see any changes and remind yourself as to how we use your Personal Data.

This Privacy Notice was last updated June 2018.

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